• China - Guangzhou

    China - Guangzhou

    The Beijing Road Cultural Tourism Zone in Yuexiu District, Guangzhou, is proud to be part of the CED's global network of SMED destinations.
  • CED Regional Directors Network

    CED Regional Directors Network

    CED is pleased to announce the composition of its global network of Regional Directors. The CED’s mission is to guide destinations worldwide towards excellence by supporting them in their efforts to foster sustainable development and increase their abilities to generate economic, social and cultural benefits.
  • SMED Destinations

    SMED Destinations

    Global network of destinations committed to excellence in partnership with the CED.
About CED

The World Centre of Excellence for Destinations (CED) was created in 2007 with the support of the World 

Tourism Organization (UNWTO). 

The CED’s mission is to guide destinations worldwide towards excellence by supporting their efforts to 

foster sustainable development and increase their abilities to generate economic, social and cultural 


A Memorandum of Understanding (MoU) was signed to committing both CED and UNWTO to work 

collaboratively on creating strategies and disseminating know-how and good practices which help tourist 

destinations reach excellence by:

- Reinforcing (strengthening) their competitiveness;

- Enhancing sustainable development of tourism, maximizing the social and economic benefits 

of the local community;

- lmproving quality of service and experiences; and

- lmplementing geo-tourism, defined as "enhancing the geographical character of place, 

its environment, culture, aesthetics, heritage, and the well-being of its residents."