• Tourism Mégantic

    Tourism Mégantic

    CED is pleased to announce that the Mégantic Region in the province of Québec, Canada, is a member of its global SMED destinations network since May 2018.
  • Beijing Road Cultural Tourism Zone

    Beijing Road Cultural Tourism Zone

    The historic area of Guangzhou (China), known as the Beijing Road Cultural Tourism Zone, a new destination partner in the SMED global network
  • SMED in Guangzhou Yuexiu District

    SMED in Guangzhou Yuexiu District

    Signing ceremony of the SMED agreement by Mr. Sylvain St-Amand, president of CED, and officials from the Guangzhou Yuexiu People's Government
  • Chengdu, China

    Chengdu, China

    Chengdu, a SMED destination, on fast track to national hub, livable eco-city
  • The Cafés de village, Eastern Townships

    The Cafés de village, Eastern Townships

    One of the key recommendations of the SMED report for Cantons-de-l'Est (Eastern Townships), Canada
  • Douro Valley

    Douro Valley

    In 2007, Douro Valley became the first destination in the world to implement the System of Measures for Excellence in Destinations (SMED)
  • SMED Destinations

    SMED Destinations

    Global network of destinations committed to excellence in partnership with the CED.
What we do

An innovative platform for strengthening the capacity of stakeholders within a destination.

GEOTEX is a joint initiative of the World Centre of Excellence for Destinations (CED) and the Multilateral Development Fund 

(MIF) of the Inter-American Development Bank (IDB), a member of the World Bank Group.


The implementation of the GEOTEX platform is performed at the local or regional level by CED in close cooperation 

with a training and research institution serving the destination.

The role of local partner is twofold: (i) develop content adapted to the reality of the community and (ii) act as a liaison 

with tourism stakeholders in the destination.

CED is responsible for the continuous development of GEOTEX, and for the sharing of knowledge and best practices 

among the different destinations using the platform.


Self-assessment tool: designed to allow tourism stakeholders to perform a self-assessment of their knowledge on a range 

of priority issues for the destination.

Online training tool: designed to strengthen the capacities of destination management organizations (DMOs), including trainers 

and educators, DMO officials, and micro, small and medium tourism enterprises (MSMEs).

Entrepreneurship tool: designed to assist entrepreneurs seeking to start a micro or small tourism business or to strengthen 

their existing business. 


Tourism stakeholders: 
By using GEOTEX, DMOs and their stakeholders send a strong message to development banks or other development agencies 

that they are committed to strengthening their capacities.

Training and research institutions: 
GEOTEX adds value to each component of their role: teaching, research and services to the community.

Development banks or other development agencies: 
By strengthening the capacity of tourism stakeholders, GEOTEX contributes to maximizing those stakeholders’ return 

on investment.