To ensure a memorable experience for its visitors, a tourist destination must strive for excellence. The CED and its partners offer tools to help you move towards excellence.

The World Centre of Excellence for Destinations (CED) was created in 2007 with the support of the World Tourism Organization (UNWTO). The CED’s mission is to guide destinations worldwide towards excellence by supporting their efforts to foster sustainable development and increase their abilities to generate economic, social and cultural benefits.

The founders

System of Measures for Excellence in Destinations

To help bring destinations worldwide towards excellence, the World Centre of Excellence for Destinations (CED) has developed a System of Measures for Excellence in Destinations, or SMED. This unique system focuses on short‐term and long‐term goals of sustainable tourism. Destinations evaluated using the SMED benefit by receiving concrete and feasible recommendations for strategic interventions and continuous improvement.


A tool designed to support new and emerging destinations to set up tourism governance and use new technologies.

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Tourism and Culture Initiatives Global Registry

Publicize your initiatives by registering them free of charge in this register.

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CED's Global Network of Experts

Strategic alliances


January 21

Initiative fields

CED in Huila, Colombia

Huila, is a department in the south-east of Colombia that is...

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January 11

Corporate News

Partnership agreement between CED and...

The COVID-19 pandemic has created a disruption in the tourism sector...

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